It is an absolute no-brainer that content marketing is the linchpin of your marketing efforts and if you rule out digital content marketing, your business is no less than a goner. Period! And hence it is essential to stay away from making a few content marketing mistakes that we are gonna talk about in this post.
Ask any reliable content marketing company in Ahmedabad and you’d be given ample reasons why content marketing just cannot be done without. As a reputed website content writing services company in Ahmedabad (Gujarat), we advise our clients to take content marketing seriously and stay away from mistakes that might cost them dearly.
So assuming that you are already aware of all the benefits of content marketing and why you should invest in it, let’s skip to the question at hand: What are the top 10 content marketing mistakes you should avoid in 2022?
Content Marketing Stats 2021 at a Glance
It is all numbers game, isn’t it? And hence looking at these numbers will give you more insights into the importance of content marketing.
- According to a report by B2B Content Marketing at the end of 2021, 55 percent of marketers admitted that adapting to the changes due to COVID 19 pandemic contributed to their success in the year.
- About 66 percent of marketers are sure to increase their content marketing budget in 2022. Research by SEMrush concluded that “content marketing examples” and “content marketing strategy” were the most popular searches in 2021.
- About 50 percent of B2B (Business to business) marketers were convinced that outsourcing content marketing turned out to be profitable for them. 98 percent of B2B marketers find investing in content worthwhile.
Content marketing mistakes you should stay away from
The best content marketing companies in Gujarat say that you content marketing is incomplete without a documented strategy. So, first things first, you must start documenting your content strategy.
- Quantity over quality
As a leading SEO content writing services in Ahmedabad, WriterzDen believes in quality and that’s exactly what we suggest our clients. Do not get tempted to choose quantity over quality. You reach out to a reputed and professional content marketing company in Gujarat and you’d be advised to never ever cut corners on quality.
- Thinking SEO is dead
Really? That’s one of the biggest content creation mistakes to avoid. The bottom line for every business is to be found on Google and if that’s the objective, SEO cannot be dead. Period!
Experts offering SEO content marketing solutions in Ahmedabad say that such rumors have always been rife, but see where we are today. Simply put, SEO has led us to this point. Whenever it is digital content creation and marketing in question, we have to discuss SEO. If like many businesses, you are grappling with content bottleneck, you must have a robust content strategy to beat it.
- Not focusing on the level of drill-down
Keep creating superficial content and you’d never reach where you want to be. As rude as it might sound to many people, it really is the reality out there. We have seen the majority of our clients approaching us to show how much content they have on their website with not much luck.
Not focusing on the level of drill-down is one of the major content marketing bloopers, businesses make. As one of the top content marketing companies in Ahmedabad, we can tell you that. Having generically written content that just focuses on bragging about how amazing your product is, will not help you anymore. Rather, how your product addresses the pain-points of your target customers must be the focal point.
Hope the post made for a good read. For more information about our online content marketing services in Gujarat, feel free to connect with us.
