If you are playing for keeps in today’s competitve online age, goes without saying that your content marketing strategy plays a pivotal role. While it’s a no brainer for most of the businesses, it remains a poignant fact that not all of them get it quite right. Oblivious to what’s really gone wrong, a majority of these businesses either unwittingly stick to these bloopers or make even worse ones.
Let’s flip through the major content marketing faux pas, businesses make more often than not-
Major Content Marketing Mistakes Businesses Can Avoid-
1. Not Understanding That Content Marketing is NOT Advertising
Surprised? if you are, there is a fair chance that you have been barking up the wrong tree all this while. Content marketing is pretty different from advertising. Your content marketing podium isn’t where you brag about your products or service, but talk about what’s important for your audience. Yes, your product or service might be an answer to customer’s requirements, but content marketing focuses more on what customers need, not on their dead presidents.
Content marketing is an effective way to show your customers that you care. Content marketing determines the fate of your adverts and helps your brand become identifiable.
2. Garbage In And Garbage Out Approach
Needless to say, this is the most self devastating approach one may adopt. Invest in content strategists, not copywriters. Content strategists know what it takes to create an effective content marketing strategy that converts. Afterall, that’s what you are out there for. Do not invest in a dime a dozen copywriters naive about what content marketing is about.
3. Putting Up With The Grammatical Crimes
…And for what? Those extra cents? Ask yourself, if it’s really worthwhile. We all have grown up on a worn out cliche, “Penny wise and pound foolish! “. This isn’t quite a confession box to help you get rid of your marketing sins, but If your content marketing strategy is pliable enough for writers who do not understand the difference between ‘advice’ and ‘advise’, ‘its’ and ‘it’s’ and ‘to’ and ‘too’ doesn’t mean your customers have to put up with your brand too. These Commonly Made Mistakes While Hiring A Content Writer can cost you a fortune.
So, now while you are not naive to the biggest content marketing mistakes, the question is- Are you hiding your head in the sand too? Avoid making these content marketing mistakes and take your content marketing strategy and brand perception to next level.
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