Guest post SEO has always been one of the hot topics of interest for SEO experts and content marketers across the world.
SEO guest posting has always been considered one of the most prominent online marketing tactics to build a brand reputation for brands looking to cement their spot as key players in the industry. Not to mention, this straightforward tactic involves publishing high-value articles on high domain authority websites.
Guest blogging and SEO always go hand-in-hand. And guest posts bring oodles of benefits, but let’s face it- while SEO guest posting seemed to fetch immense business opportunities, for many SEO practitioners, it remains part of a link-building strategy, which honestly speaking it never is or was.
Once stemming from a misconception, this practice was widely adopted by SEO experts, including the majority of practitioners, and guest post writing companies. However, it’s essential to acknowledge that the global industry has long moved beyond this antiquated tactic of gaining guest post baclinks.
At least as one of the best companies offering content writing service in Ahmedabad with a stunning track record, we would like to believe that.
So, does that mean the guest post SEO is a thing of the past?
The answer is NO!
Can it help my brand website get that much-needed boost?
The answer is YES!
We will delve into the reasons and methods shortly, as we explore the advantages of guest posts SEO in 2024 and uncover the most effective approach to fully leverage their potential, but before we do that, let’s first understand what is guest blogging? And why guest post writing companies in Gujarat like us find SEO guest blogging a great tool.
Let’s dive right in!
SEO Guest Posting Explained- What is Guest Post SEO?

Guest posting, also known as guest blogging, refers to a marketing strategy that involves writing blog posts for other websites with the aim of promoting your brand. It has always been an integral part of search optimization content writing.
In the process, you not only build a personal profile but also raise brand awareness and drive traffic to your website. That’s why businesses largely depend on guest posting and hence understanding the connection of guest blogging and SEO becomes of paramount importance.
Guest Blogging and SEO- 5 Benefits at a Glance
Below are listed the major advantages of SEO guest posting in 2024.
1. Enhanced brand visibility:
Guest posts have always been known for elevating your brand’s presence, reaching a wider audience, and leaving a long-lasting impression, increasing trust.
2. Valuable backlinks:
Guest posts provide opportunities to form valuable connections, even though guest post backlinks are no-follow links, they never lose their charm because of the SEO value they add to your content effort.
3. Establish Thought Leadership
Through guest posting, you showcase your expertise, earning recognition as a trusted authority within your domain; however, you should only target reputed SEO guest posting sites for the purpose.
4. Amplified Website Traffic
Engaging guest posts attract curious readers, driving a surge of visitors to your site, and fostering engagement. When you aim user journey or experience, your focus automatically shifts to quality content writing for websites.
5. More Lead Prospects & Growth
5. Expanded prospects for leads and business growth: Guest posts not only boost traffic but also translate into potential leads and lucrative business avenues so long as you produce high-quality content on a consistent basis.
That’s not it! If you observe how the top companies or content writers offering guest post services have their authorship across different publications to develop trust & authority, and not consider it merely a tool to get a hyperlink back; you’d understand how massively instrumental this form of content development be for your brand as well.
And that’s why companies offering guest post writing services in India believe that guest posts will continue to be relevant in 2023 as well.
5 Tips to Leverage Guest Posts to Your Advantage in 2024
As one of the leading guest post companies in India, we have seen the magic of guest post article writing and what they can bring to the table. And hence to give it back to the content writing community, we have compiled the top 5 tips for SEO guest posting in 2024 followed by every SEO writer.
Tip#1- Target high-quality websites for guest post SEO
As a rule of thumb, your focus must be on brand-building first and that’s where high-quality websites with at par content written by content experts come into the picture.
Just chasing a strong DA isn’t enough because if the website links to irrelevant domains with subpar content, you must not invest your content in that website.
Tip#2- Do not undermine bio-optimization
Another pro tip top companies offering guest post writing service in Gujarat will give you- do not underestimate the power of your bio. Yes, it is true that many websites restrict your ability to generate links to your website through guest blogging and hence you must make your bio as impressive and as strong as possible.
You can add a link to your website with the bio description and a standard headshot.
Tip #3- Keep SEO in mind
Guest posting doesn’t mean you shouldn’t focus on SEO at all; however, you should target not more than 1 or 2 keywords per guest blog. Remember we said, guest blogging and SEO go hand-in-hand.
Headings and subheadings with numbers tend to be attention-grabbing and you can make the content more informative and statistically rich by following this tactic. But very very important- you gotta master semantic SEO for success in writing for SEO optimization.
Tip #4 Create lengthy guest blogs
We are living in an era where content consumption is at its maximum and that’s another reason why long guest posts have reached newer heights (for one they provide value and Google favors websites that offer value and two, it allows you to quote other experts in the industry with detailed explanation).
According to the best guest post writing companies in India, the extent of your guest posts can span anywhere between 1000 to 2500 words; however, you must ensure that your content isn’t thin content. Google highly discourages thin content and like the majority of businesses if you don’t know what thin content is and how to prevent it, there is a mighty chance of your website getting penalized by Google.
Tip # 5 Stay in Google’s good books
Last but not least!
Write guest posts while treading with caution and adhering to Google’s guidelines at all times. Going wrong here can turn out to be quite unforgiving. Hire companies offering high quality SEO guest posting writing services.
Google Highly Discourages
- Overloading your guest posts or articles with links that are stuffed with keywords pointing to your website. Guest post backlinks are important, but not in an illegitimate way.
- Hiring guest bloggers or companies offering guest post writing services in India who lack expertise in the subject in question.
- Using similar content across all articles or thin content. Remember the significance of high-quality content in online marketing!
- Duplication of content found on your own business website. If you have to do it for some reason, make sure to use canonical or no-follow tags.
The Bottom Line
When done right, SEO guest blogging can significantly improve your link-building and branding strategies.
As one of the leading SEO guest post writing companies in India, we believe that while these links might not hold significant SEO value, they are truly priceless in terms of overall marketing and brand enhancement.
If you have any questions about guest blogging, or our content writing services in India, feel free to drop us a line.