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Having a well-managed blog on your website is a good way to start your content marketing endeavors, and you should certainly pat yourself on the back for this; however, if you want your website to transform into a lead magnet you need to go beyond just regular blog posts.
The majority of businesses strive to capture more leads and invest money in article and blog writing which is not wrong at all. Cornerstone content is the latest buzzword and your go-to tool, if you want to rank higher on search engine and build authority to drive valuable traffic to your website.
Companies offering quality content writing service in Bangalore opine that engagement and conversion are contingent on a well-crafted content strategy. If it is devoid of cornerstone content, your business will be unable to gain a leg-up in the competition. In a nutshell, your business needs cornerstone content, if you want your website to offer value-driven and informative content that ticks all the boxes.
What is Cornerstone Content?
First things first! What is cornerstone content? Also referred to as pillar content, hub and spoke content, flagship content, and home base content; cornerstone contents are long and in-depth articles that comprehensively cover the topics. Unlike, a 400-word blog that would barely cover a topic, cornerstone content is aimed at providing deep insights into the topic.
These web pages are well-researched and storyboarded, and true to their name, they support the other content on your website. They are known for offering enormous value, due to which they must find priority in your website structure.
Flagship content has gained immense popularity in recent years, and its value is not difficult to comprehend. When written properly, they become shareable and rank amazingly well on search engines. Google simply loves informative content, and being text-heavy, cornerstone content has all the makings to become an absolute favorite of the search engine giant.
Let’s face it! Internet is an ocean of content with so much noise out there and as an enterprise, you want to rank higher on search engines; however, it is not at all that hunky-dory and you had better know it. So, what’s your best bet?
Thin content can harm your website quite significantly so you should focus on creating content that generates value for the user. Google simply favors websites that think semantically. SEO is beyond keywords and if you get on a link-building spree and create content that ignores user-intent your website is sure to be at the receiving end.
Creating compelling flagship or cornerstone content on the topics your site is built around is the way out. For instance, if you are an IT company offering web design and development or IoT development solutions, you must focus on strategically crafted compelling content that answers questions your target audience has in mind. Get onboard a website content writer in Ahmedabad who is well-versed in the art of creating a perfect content structure that makes navigation a cakewalk for the end user.
In other words, flagship content lays the right foundation for your brand to build a community around it. Compelling content is always worth linking to and that serves the purpose of enticing search engines with elan.
3 Advantages of Flagship Content
1. Raise Brand Awareness
Cornerstone content is a great and highly effective tool to create brand awareness. It is a tool with enormous potential to convey your core message to your audience. Promoting brand awareness is an essential element of your marketing strategy and when your cornerstone content is crafted and optimized properly, it is going to fetch dividends for you. Your web copywriting endeavors will fall in the right place if you create content that’s worth your audience’s time.
2. Build Natural Links
“We all strive to rank high on SERPs and being in the digital space for a while, we all are a fan of link-building; however, most of us do not realize the difference between quality links and links that are anything but quality links.” .
WriterzDen
There is a myriad of companies offering best content writing services, and you should make the right choice to make the most of the underlying immense potential of cornerstone content.
Flagship content helps you position yourself with authority and feeds your funnel quite incredibly for optimum conversion rates.
3. Drive Organic Traffic
Another key benefit of leveraging cornerstone content is driving relevant traffic to your website. Nobody really cares to go to the second page and hence if your website doesn’t appear on the first page, it simply doesn’t exist. Simple as that!
As an enterprise, you must focus on creating value-centric cornerstone content, as it will not only nurture your brand identity but also nurture your SEO prospects.
So, now that we know the benefits of cornerstone content, let’s get the scoop on creating an effective flagship content development strategy.
6 Surefire Tips to Create Compelling Cornerstone Content
1. Research is paramount
Relevance is the key here and writing about what people tend to search online will get you closer to your aim. Companies offering website content writing services say that understanding your buyer persona must be one of the core focus areas while creating the content. Communicate with your audience and carry out a survey if needed to have enough data. SEO article writing has been around for a while and we all know the purpose is to rank higher on search engines; however, what differentiates cornerstone or flagship content from generic SEO content is relevance and quality.
Speaking of relevance, you gotta understand your audience’s pain points. Asking yourself a few questions will take your strategy a long way. Doing the necessary groundwork involves extensive research. Whether it is SEO content writing or web copywriting, how does your business help resolve your audience’s problems?
Are you using the right keywords people use while searching on the internet?
SEO copywriting without using the right set of keywords will not serve any purpose. Reputed companies in Ahmedabad offering content writing for websites state that a robust cornerstone content creation strategy calls for the inclusion of relevant keywords that are used by people to search for content that answers their questions and yes user intent is the word.
2. Create relevant and high-quality content
Professional content writing companies in India offering SEO article writing and copywriting services say that flagship content must be relevant and genuinely helpful to your visitors.
It must be inspiring and engaging enough to keep them glued till the very end. The majority of our time is spent in the digital space and let’s admit with short attention spans. Get down to the point and be as accurate as possible. Yes, the inclusion of keywords is necessary as we pointed out in the previous section, but it is an art not mastered by just anyone. Yes, you need web copywriting and SEO content writing for your website with keywords; however, are you using the target keywords the right way? Keywords are a great tool and work only when they fit in the natural flow of your content.
Keep your writing to the point with a natural flow of content and all elements assisting each other to convey the overall message- the headline of the content.
Stay away from creating clickbait and avoid stuffing keywords for the sake of increasing the keyword density. That’s not what you call SEO or web copywriting. Your content headline and body content must be in sync and the latter must talk about what the introduction says.
3. Make Your Content Visually Appealing and Useful
According to the best content marketing companies in Ahmedabad, another key element you must use to create a compelling masterpiece is a visual representation. Sounds contradictory? No, it isn’t contradictory at all!
Make optimum use of relevant and attractive images and graphics that are in line with your content’s objectives. People are fond of shareable content and if they find it worthwhile, they wouldn’t shy away from sharing it. In fact they would be more than happy to link it with their own content. How amazing that is?
Graphics and images convey tons of information in a jiffy and also capture the attention of readers.
4. Content Optimization is Important
Creating cornerstone content takes time and being an established content writing agency in India, we can tell you that. Our enormous portfolio has umpteen examples showing how exemplary cornerstone seo content writing is done. An important element not to miss out on is content optimization. Beating content bottleneck with a workable content strategy becomes a cinch provided all content optimization boxes are ticked.
Your primary keyword must be included in the URL as well as the main title tag. Make optimum use of subheadings or H2 & H3 tags to let search engines know what your content is about. The significance of H1, H2 & H3 tags extends way beyond just informing search engines about your content. They also function as navigational elements that guide your readers through the content.
Always use alt-text and keywords in image files to help search engines understand the relevance of those images.
5. Post Content Regularly
Professional content writing services provider agencies Ahmedabad say that flagship content must be created on a regular basis. Keep your website updated with fresh and engaging cornerstone content with relevant statistics and key information such as latest/upcoming industry trends, past year analysis, and tips for solving their problems.
Focus on creating a content calendar and stick to it. Websites updated with fresh and engaging content have a good chance of ranking higher on SERPs. Agencies offering top-shelf blog writing in Ahmedabad say that small promotional tactics can help your business take that giant leap it longs for.
6. Proofread and Edit
As basic as it may seem at first, it is often overlooked. Yes, you must proofread your content and watch out for those silly grammatical or sentence construction errors that are enough to sabotage your brand image. Let your editor do the hard work to get rid of such mistakes.
Count on the best copywriting services in Ahmedabad offering SEO copywriting services, to generate quality content for yourself and your clients. Every piece you generate must be backed by a robust content marketing strategy to ensure that all major components of your marketing strategy are stacked up in the way they were intended.
The Final Word
Having a killer cornerstone content creation strategy is indispensable to your enterprise’s content marketing endeavors. The digital space is flooded with enormous cacophony and standing out of the crowd with top-shelf content appears to be difficult at first, but it is not at all impossible. Focus on creating outstanding flagship content with engagement value. Follow these tips mentioned in the post. And yes, leave the job to a professional. Hire a professional content writing agency in India offering premium SEO copywriting or blog writing services in India and see your website soar high in the digital space.
FAQs- People Also Ask
Cornerstone content refers to comprehensive, high-quality articles or pages on your website that provide detailed information on key topics related to your business. These pieces of content are designed to be authoritative and valuable, serving as the main hubs that link to other relevant content on your site. Cornerstone content is crucial because it improves your site’s SEO, establishes your authority in your industry, and provides valuable information to your audience. By creating cornerstone content, you can enhance your online presence and ensure that your website is a trusted resource for visitors.
While it is important for marketers to know the significance of good quality content, they must also how thin content can hurt their website. Thin content refers to content that lacks substance, depth, or uniqueness. It often provides little value to the user and may consist of shallow or duplicate content. Thin content can negatively impact SEO and user experience, as it does not adequately address the user’s query or provide meaningful information.
To create effective cornerstone content, start by choosing the right topics that are highly relevant to your audience and industry. Conduct thorough research to provide in-depth information supported by data, research, and expert opinions. Organize your content with clear structure, using headings, subheadings, and bullet points for easy navigation. Optimize your content for SEO by using relevant keywords naturally, including internal and external links, and ensuring your content is mobile-friendly. Additionally, keep your cornerstone content current by updating it with new information and insights regularly.
Thin content refers to web pages with little or no valuable information, often characterized by low word counts, lack of depth, and unhelpful insights. Thin content negatively affects your website by lowering SEO rankings, as search engines prioritize high-quality content. It also reduces user engagement since visitors are likely to leave your site quickly if they find the content unhelpful, increasing your bounce rate. Moreover, poor-quality content can damage your brand’s reputation and credibility, making it essential to address and improve thin content on your site.
To identify and improve thin content on your website, start by conducting a content audit to review your site and identify pages with low word counts and little value. Analyze user metrics such as bounce rate, time on page, and conversion rates to pinpoint underperforming content. Enhance the quality of thin content by adding more detailed information, using multimedia elements like images and videos, and improving the overall structure. Additionally, consider consolidating multiple thin pages into comprehensive, valuable cornerstone content to provide a better user experience and boost SEO.
