Tips For SEO & Content Marketing Strategy in 2015

Here yesterday, now gone ! While we bid adieu to 2014 and it makes way for 2015, it’s commonplace to retrospect about major SEO & content marketing strategies that prevailed in 2014 and of course envisaging what forthcoming 2015 has in store.

Me Writing About SEO Is An Abberation, But No Gimmick !

I am often labelled as more fixated with quality content than SEO. This is neither a disclaimer, nor am I trying to get rid of the image I have earned. No offense SEO champs !
Notwithstanding, the anomaly of me writing about SEO was less of a conscious decision, but it was important for what I have understood about SEO in 2014 and how it should be perceived in 2015. Here are few observations and tips to help you carve a better SEO & content marketing strategy in 2015.

Warning- Is Your SEO Department Googlebot Fixated?

If the answer is “Yes”, it’s not a good sign unless they REALLY have a marketer’s mindset. Why so? Google no longer works the way it would in 1998 when keyword repetition (even at the expense of quality), anchor text and link building was the recipe to rank higher on SERP. For some reason and particularly in India, most search engine optimization experts are unable to get rid of fossilized approach towards SEO. Google released 13 updates in 2014 alone and this doesn’t include refreshes taking place behind the scenes.

SEO Led By Quality Content Is The Key

Understand SEO The Google Way

Factors such as keyword density cannot be ruled out, but understanding these crucial factors the Google way will help your SEO prospects a huge deal. Put user experience and quality content ahead of SEO and relax while Google does the needful for you. Neither SEO nor link building is a department anymore. This is why SEO requires a marketer’s mindset which unfortunately is not the case always. Here are 5 Content Marketing Trends You Will Witness in 2015

Conclusion-

Instead of wasting precious hours on keyword placement and bizzare keyword density ruining the content, your SEO team must focus more on quality content and user experience.

What’s On Your Mind?

Want to share vital SEO & content marketing tips and tricks for 2015? Feel free to post your comments or drop us a line at info@writerzden.com

Have a Fantastic 2015 !

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