So, while content marketers could barely forget Mobilegeddon‘s bitter pill, the very latest, Google’s RankBrain flummoxed them again. Google clarified that RankBrain is an essential component of the Hummingbird Algorithm which also includes Panda and Penguin. As reported to Bloomberg, Google’s RankBrain has the ability to understand a variety of queries people type in to search for information. In a nutshell, understanding what you mean rather than limiting it to what you type.
So, What’s RankBrain-
RankBrain is Google’s artificial intelligence system aimed at processing better search results. It includes understanding the objective behind long tail searches instead of confining the accuracy of interpretation to just simple old school keywords.
Third most important ranking factor? Which are the first two?
Google has admitted that Google RankBrain is the 3rd most crucial ranking factor leaving the question unanswered about the first two. But it’s no secret, they are quality content and links.
Quality Content Important To Google Rankbrain? What’s the criterion?
Well, this has been debatable for ages now. Simply put, Google RankBrain emphasizes on user experience as plethora of other Google algos and updates do. It has been noticed that plenty of How and Why sites got affected which raised few eyebrows too, but the reality is that Google is encouraging websites with quality content through better processed search queries- content that answers users’ queries.
According to a Bloomberg report rolled out earlier this week- A vast number of searches entered into Google each day are unique, as much as 15% of daily searches, and RankBrain is used to find the best answers.
“For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.”