5 Content Marketing Trends To Watch In 2015

It’s no secret that content marketing reached its apogee in year 2014 and the following year will be no exception either. So, while from start ups to big fish reapportioning conventional marketing budgets to content marketing vouch for content marketing’s whip hand in the scheme of things, let’s take a sneak peek into what we can expect while 2015 rolls out.

Digital Content Marketing Trends You Are Likely To See In 2015-

1- Distribution Is As Vital As Publication

Content curation remained the linchpin of online marketing strategy for a majority of businesses in 2014; however, many miserably failed to get that distributed. A study by Altimeter suggests that only a handful (26%) of marketers invested in content distribution in 2014. 2015 will see brands emphasizing on content distribution more than ever.

 

 Altimeter Stats

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 2. Social Media Marketing Will Be Indispensable To Content Marketing

Social media marketing has proven to be the most efficacious distribution platform over the years and when it comes to SEO, it helps in ways more than one. Social media has a pivotal role to play in content marketing strategy in 2015. Businesses are more likely to spend on paid social media advertising.

3. 58% Of B2B Marketers Will Increase Their Budget In 2015

58% of B2B marketers are likely to increase their content marketing budget which is higher than 54% last year. While 73% of B2B marketers plan to produce more content in 2015 as compared to 2014, it’s also quite important for them to avoid major content marketing mistakes which can upset your apple cart.

4. Interesting, Diverse & Informative Content

Marketers understand that content marketing has evolved over the years and 2015 will reflect the paradigm shift. Marketers willing to increase their content marketing budget in 2015 are looking to create interesting, diverse and informative content in coming year. White papers, blogs, case studies, videos and infographics will rule the roost. Since hiring a good content marketing services provider plays the key role in creating interesting, diverse and informative content, here are few effective tips to help businesses hire a good content writing services provider

5. Mobile Specific Content Will Be More Important

Desktop users have already been outnumbered by mobile users in the past year and hence nothing will hurt your digital marketing strategy  in 2015 more than the absence of mobile specific content. If your content marketing strategy hasn’t taken into account mobile users and mobile specific content, it’s time to get back to the drawing board.

Have Questions?

If you have any questions about content & digital marketing trends in 2015 or how we can help you create a good content marketing strategy, feel free to leave your comments or drop us a line at info@writerzden.com

Stay Tuned For More !

Sharing is caring

Leave a Reply

Your email address will not be published. Required fields are marked *